Mindful Zakelijk Interviewen in 5 Stappen
Een interview doen met je klanten of juist met je prospect klanten is super waardevol. Niet alleen krijg je de precieze woorden te horen waarmee ze de samenw…
Mindful Zakelijk Interviewen in 5 Stappen
Een interview doen met je klanten of juist met je prospect klanten is super waardevol. Niet alleen krijg je de precieze woorden te horen waarmee ze de samenwerking, service en contact met jou beschrijven, wat marketingtechnisch heel interessant is. Het creëert ook meer diepte in de relatie. Je kan de inhoud van het gesprek gebruiken voor je marketing, voor je acquisitiestrategie en voor het verbreden of verdiepen van je aanbod. Maar hoe bouw je een goed interview op? Hier 5 tips van een oud-journalist, enthousiast copywriter en content coach.
Ik vertel je ook graag hoe je het interview materiaal kan gebruiken voor je marketing en acquisitie. Misschien zit er zelfs een bijzondere testimonial tussen. Schrijf je in voor de Letter Made with Love en ontvang gratis inzichten.
Discover What Your Conscious Online Goal Could Be
Rebel Content helps you create an online identity. We simplify what content marketing is about. Telling engaging stories to other people. Nothing more, nothing less. So what’s your goal? Rebel Content focusses on how you can inspire somebody by trying to find out what they dream about. Not their needs, how they feel when they are truly happy. This is what you can do with your content.
How content marketing can help:
Main Goal is Communication
Whatever the reason is, the main goal is communicating better and than selling more. Show you understand your customers pain. What you want is for people to come to you because they know you understand what they need.
People want to be Heard
The best marketing you can do is communicate their problems and address their fears with understanding, knowledge and consistency. The first to-do we advice our clients is, pick up the phone and ask your customers some questions. Be prepared to learn from your clients. Your communication will skyrocket.
A Message to all Entrepreneurs: Content Marketing is a Love Story
Sometimes you forget that all you want to do is get the attention of people, people just like you. Facebook, Instagram, LinkedIn, email, telephone, meetings, flyers, billboards, the list of places to ‘meet’ another person are endless. You try to sell your service by telling them what you do, and how you can help. But is that really what they want to know?
P for Passion
People love to hear how you got to the place you are now. They want to learn from you. They want to be intrigued by the path you took, the knowledge you have, the passion you show. People just want to fall in love with the drive you have for what you do. It doesn’t matter what you do, stand behind a bar in a café or create events, books, websites, hairdo’s or whatever. If you can make them fall in love with you, they will want to work with you no matter what. That’s the strength of a small business owner, the person behind the service or product is the catch.
Give a Vision
All this passion must come from somewhere. Needless to say, that you have passion for what you do. However, this drive should have a direction. Where is it taking you? Even more important, where are you taking your clients and customers? That is the real question. If you have a vision, you can also envision how your clients will feel. This is what you can market. The future perspective of what they will feel down the road. Give them glimpses of what could be, sell your dream and they will want to know more.
The Relationship Strategy
Coming back to Marketing being a Love Story. What you are doing with your content and content marketing is a marathon. A consistent plan of endurance and trust. A strategy that will build your confidence, corporate story and also your relationship with (prospect) clients and customers. Just like a real relationship you need to create room to flow with each other and see where it will take you. You will receive feedback, input, fans and hopefully build a community of loving followers. So how do you set up a strong Online Identity? Check out The Relationship Strategy.