An Event is Content

A gathering of badass girl bosses at an event called Table Stories Haarlem. The first in a series and probably many more to come. I was wondering after such a cool afternoon, how can you get more juice out of an event. How can you turn an event like that, into digital content?

Intention to Inspire Others

What made this meet-up special in the first place? July Adrichem and Lotte Herink decided they wanted to get some awesome people together (including me, thanks girls) and spread some well styled love, and they did. They intended to inspire us and share  ideas on conscious living. Not only concerning sustainability, but being conscious about connecting to the person next to you too. The whole setting, styling, location, ambiance and people made it a very powerful experience. Besides that, it was a great way to show their creative work. July is a stylist and Lotte a copywriter.

All Content is Not Gold

The event was an instant hit. But how can they turn all that gold into more content? Here are some suggestions to turn an event into a communication goldmine:

  • Make sure you have a photographer or somebody that knows how to handle a camera. And decide before the event what your public will want to know and see. Also make it easy for your guests to snap some pretty shots.
  • Interview your guests during the event. Quotes and testimonials are priceless.
  • Write an article about how the event went the day after and use the most outspoken moments to excite your audience for the next event.
  • Record speeches of speakers and use this for an article or white paper later.
  • Kill your darlings too. Don't use everything because you have it. Decide what really hits a chord with your specific audience.

Thank you Tabel Stories and especially Lotte Herink (Confetti Today) for sharing your thoughts on life, conscious living, connecting and helping me to inspire others too.   

(Photography by Michel Boelens)

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